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#Linkedin training courses how to

Data Analytics: Marketing is increasingly a data-driven game.

No matter what changes in the industry, some form of content will always be important. More attention to content means more attention for your business.

#Linkedin training courses how to

And when your marketing team knows how to create high-quality content, they’ll be able to better-engage with customers. Content Marketing: In marketing, content is still king.To build a marketing program that supports multi-discipline individuals ready to capture customer attention, there are a few main skills talent development professionals and marketing leaders should focus on:

That level of respect will naturally dissolve the silos that keep many marketing teams from quickly adapting to the rapid changes in their market. And when the entire team is following the program and taking relevant classes, individuals will develop a level of understanding for roles outside their specialties. When employees are able to quickly apply what they've learned from online courses they will buy into the process more consistently. This is why business leaders have to focus on building out a formal program for continuous learning, with a focus on online marketing courses that can be applied immediately. Actually completing the course and applying the lessons is another story. Individuals are quick to identify that marketing training courses could help them understand new concepts like content marketing and conversion rate optimization. But the 90% dropout rate for massive open online courses is another. If marketers know that shifting to an multi-discipline skillset is so important, why is there still a skills gap in the industry? The hiring process is one reason.

But talent development leaders and marketing managers can’t sit back and hope that self-guided learning overcomes the skills gap on its own. Marketing thought leaders stress the importance of continuous learning and an ability to adapt to industry changes. Supporting multi-discipline development with online marketing courses keeps the operation running even if someone is on vacation or leaves the team. If you're relying too much on one marketer to think across the various marketing functions, business is at the mercy of a single individual.

Team Agility: Finding a single multi-discipline marketing hire doesn’t necessarily solve the skills gap problem.

Creating a breadth of knowledge and having teammates with varying degrees of expertise improves critical thinking and helps the marketing department find better answers to business questions.

Critical Thinking: Having siloed marketers leads to narrow and ineffective problem solving.

Internal Motivation: Giving your marketers something to work toward-mastery through digital marketing training-satisfies an innate need for meaningful work.

Why is it so important for learning and development pros to create multi-discipline marketers? Here are a few reasons: Providing access to high-quality online marketing courses will help push your marketing department from siloed specialists to collaborative, multi-discipline pros. For example, you may have an SEO and content creation expert who only has general awareness for things like video and UX. The key to creating multi-discipline marketers is getting the team to have a wide array of skills and knowledge with deep understanding and experience in just one or two disciplines.

Rather than searching for unicorns who are experts in everything (more than likely, you’ll end up with ineffective jacks of all trades), the industry is turning toward multi-discipline hires. Now, marketers are responsible for everything from branding, public relations, and customer experience to SEO, social media, content marketing, PPC advertising, and more. But with the explosion of digital marketing, specialization became the norm. There was a specific set of skills and practices that applied across companies. Traditional marketing education pushed new professionals toward generalization. Creating Multi-Discipline Marketers with Online Marketing Courses